Holiday Survival for Small Businesses

Is your small business ready for the holiday season?

It may be the most wonderful time of year, but for small business owners it can also be very busy! With the holiday shopping season well underway, here are a few tips to help your small business get through this hectic time of year.

Enlist Help

First and foremost, if business is booming and you are starting to feel overwhelmed, don’t go it alone! Whether your help comes in the form of paid seasonal workers or a good friend who can help pack orders on the weekend, be sure to ask for help when you need it. 

Prepare for Promotions in Advance

Prepare for Black Friday, Small Business Saturday, Cyber Monday, and Boxing Day in advance to stay on top of holiday promotions and avoid playing catchup with the competition. Whether you sell online, at small business markets, or in your own brick and mortar location, plan to create a batch of promotional cards. This is key for bringing in new customers and encouraging repeat business throughout the season and once the holidays are over.

Stay on Top of Shipping Deadline

If your business sells products online, there are few things more important to your brand than getting products out the door to customers before holidays deadlines. That means paying attention to shipping deadlines for destinations across town, throughout the province, nationally, and even to different parts of the world if your business offers international shipping. You don’t want unhappy customers complaining about presents that didn’t arrive on time!

Organize Your Order Packing Space

Streamline your order packing process by starting the season off with an organized space. Place tape, tissue paper, filler, and other supplies in a convenient location. Assemble any flat boxes and have return address labels design, printed and applied to a few boxes and pouches. If you include additional things like thank you cards, care instruction cards, promotional stickers, loyalty cards or other items, ensure that they are sorted, well-stocked and easy to add to your packages.

Businesses of all sizes can count on Avery Products Canada for reliable, high-quality labels, cards, and other essentials, during the holidays and all year long. Shop online or in stores, today!