Is your small business off to a late start on holiday promo planning? Here are some quick tips to help you get holiday ready in a hurry!

Create a Unified Theme

Now is the time to think about unifying themes, colours, and messaging associated with your business’ product offerings. Going for warm and cozy vibes or something glam? Will your holiday campaign feel merry and bright or are you dreaming of a white Christmas?

Whatever theme you choose, ensure that all printed and digital materials present a cohesive holiday look and feel.

Enhance Packaging Presentations

With your holiday theme selected, the next step is to give product packaging a festive upgrade. This might be as easy adding a small label or tag that says “Great as a Gift” or some other directive that tells consumers that your products are giftable. Alternatively, you might want to add a blank gift tags to packaging as a signal that your products for a less obtrusive gifting signal.

Support In-Store Efforts

Turn your holiday theme into signage whether you sell in a bricks and mortar location or popup selling events. Use crafting vinyl and your favourite cutting machine to add messaging to storefront windows, display cases or point of purchase

Consider Seasonal Gift Bundles

Create high value combos with pairings of smaller items that might not normally make standalone gifts. Add other items into the mix to themes based on interest, demographics, or packs that offer a selection of products that don’t classically end up in pairs. This is also a good place to include samples of upcoming items, as well as coupons for purchases after the holiday season.

Incentivize Post-Holiday Purchases

Keep customers coming back after the holidays come to an end. Include a special card with a QR code for mailing list signups or social media connections, sneak peaks at new products and exclusive promotional offers that activate once the holidays are over. You might even want to include samples of other products.

Plan for Holiday Events and Markets

Make sure you’re stocked and ready for holiday selling events with everything you need to meet, greet, and sell, sell, sell! Holiday market season comes around quickly, so stay ready with the essentials you need, like name badges, reusable signage for point of purchase displays, promotion post cards, business cards for frequent purchases or for use as loyalty cards, and more. Of course, you can’t forget the labels! Keep sheets on hand for identifying product samples and displaying product pricing, to label shopping bags, gift baskets, and much more.
Put Custom printed labels and hangtags to work for your small business. Use them to communicate holiday offers, to incorporate QR codes or offer holiday greetings.

Add DIY Printing and Custom Printing to your Promotional Strategy

Combine DIY and Custom Printing to your holiday promo strategy for professional, nimble asset production that keeps your small business holiday ready all season long.