It may seem early, but when you own a small business, the time can go from back to school to jingle bells in the blink of an eye! With Canadian small business orders typically increasing in October at the start of the holiday season, and the biggest spike between November and December, it pays to take a moment to consider how this can impact the number of labels, cards, and tags you should order in advance.

Beyond the Shipping Label

The spike in holiday sales can impact the number of labels, tags, and cards your small business uses in a more significant way than you might realize.

The usage increase can be attributed to several factors:
• An increase in sales
• Special edition packaging
• An increase in order shipping
• Holiday gifts with purchases items, thank you communications, and post-holiday coupons included with shipments

Imagine a small business receiving 300 orders in December. Their label requirement could be:
• 1 Shipping label
• 1 Product label
• 1 Thank you label
300 orders x 3 labels = 900 labels in December alone!

How to Prepare for Increased Holiday Orders

Typically, small businesses begin prepping for holiday sales in September, which makes it the perfect time to stock up on the printable or custom printed labels you will need for the coming months.

In September …
Order packaging supplies and marketing materials for the holiday season. This can also be the time to create special designs for holiday packaging and labels.

In October …
Begin preparing Black Friday and Cyber Monday promotions. This includes ordering any additional labels, tags, and cards needed to support your promotions.

In November and December …
Support the increased holiday sales and stay aware of label usage. If supplies run low, be sure to order labels as soon as possible.

Count on avery.ca to help support your small business labeling needs, during the holidays and all year long. Shop now for Packaged Products, Custom Printing, and Blank Labels by the Sheet.