Thinking about starting a small business that sells bath or beauty products? Whether your plan is to offer lip gloss, body butter, cuticle oil or another cosmetic or skin care item, creating memorable brand visuals is an absolute must!

beauty labels

Aside from the logo, your product’s packaging and label are your company’s most important brand visuals. This means that planning and preparing these assets requires research, extra consideration, and testing.


Here are 4 questions to consider when choosing labels for your cosmetics business:

beauty labels

What is the best label size and shape?


The ideal size and shape of your product label ultimately comes down to the size and shape of the container or package to which it will be applied. This means matching your label to the size and dimensions of your jars, tins, tubes, bottles or other containers. For example, a 2” x 2” square label might look better on a cylindrical bottle than a 2” round.


In terms of size, it is also a good idea to leave a bit of space at the top and bottom of your product container. This can help ensure that the label doesn’t interfere with the container’s cap or wrinkle when applied to a bottle or jar that is tapered.

beauty labels


What is the best material for cosmetic labels?


There are few industries more focused on the look of a product’s packaging than bath and beauty. In fact, there are times when the packaging influences a sale and not the product itself.


The Right Material For the Look –The material chosen for a cosmetics label sets the stage for the product’s overall aesthetic. A glossy white or clean label might convey a look and feel of sleek sophistication, while a Kraft Brown or Hemp Label might convey a natural, rustic, or even masculine aesthetic.

The Right Material For the Use –In addition to the looks, consider how your product will be used and where it will be stored. Are users likely to drip product down the side of the container? Will the product container be touched with wet or oily hands? Are customers likely to keep the products near water or in an environment where they might be exposed to UV light?


If your product packaging is likely to encounter scuffs, water, oil, or UV light chances are you’ll want to go with the toughness of a film label.

What information needs to be on cosmetic labels in Canada?


According to the Consumer Packaging and Labelling Act and Regulations, the mandatory information that must appear on the label of a pre-packaged cosmetic product which includes the:


• The product's identification in English and French
• Declaration of the product's net quantity in metric units of measure (in English and French)
• The identity and principal place of business of the dealer

Additional Information


In addition to the mandatory information to be included on a cosmetics label, there are other things you will want to include to give your products standout appeal. If your products are vegan, organic, or free from common allergens or chemicals, you will want that information included on your label. The same can be said if your products are made from Canadian ingredients, made in Canada, or your products include a charitable component.

Businesses of all sizes count on Avery Products Canada for a wide selection of reliable, high-quality labels, cards, name badges, custom printing, and more! Browse avery.ca, now to get started!