Here are 4 things to keep in mind when selecting the perfect label for your product:

product labels

Labels can attract, inform, and even evoke an emotional response in potential customers. Whether glamorous, all-natural, funky, traditional, or something else, labels help convey exactly what your product is all about. That is why it is so important to take the time to choose not only the label design, but the label itself.

Here are 4 things to keep in mind when selecting the perfect label for your product:

Label Presence

Before deciding on the shape and size of your product’s label, begin by thinking about the role the label will play in the overall look and feel of your product’s packaging. Do you want your product label to dominate the packaging? Should it play a prominent role, but not steal the show? Or will your product label play a supporting role, providing only essential information?

Packaging Size, Shape

Once you’ve determined how much of a presence your product label should have, the next step is to think about the size and shape of your packaging. This goes hand in hand with deciding how prominent that label should be. For example, if your product packaging has a large flat surface, a label that is too small in size or lean in shape could get lost or look out of place when used on its own. If your packaging is short and cylindrical, a label that is too tall can overhang, ruffle or curl at the edges.

Packaging Material

The type and opacity of your product packaging material will also play an important role when choosing product labels. For example, if you will be using clear containers, such as glass, plastic or acrylic, chances are you would like the product to show through, and therefore might not want a full coverage label. Alternatively, if your products will be packaged in plain boxes or pouches, adding a larger more vibrant label may help improve the visual appeal.

Label Material

An often-overlooked factor to consider when selecting the right size label for your product container is the label material. Your label’s opacity will play an important role in the overall appearance of your packaging. A clear label would be your best choice for a printed-on look. If your product has natural appeal, then perhaps a hemp or kraft label would be an ideal pairing. Glossy white labels add polish and standout appeal to most any product packaging.

Avery Products Canada offers a vast selection of labels available in different shapes, sizes and materials. To browse our label options and to learn more about the different available materials, visit https://www.avery.ca/en/products/labels.html. For professionally printed labels, visit https://www.avery.ca/en/customprint.