Get ready for a great start to your arts and crafts based small business with tips and inspiration from Avery Canada!!
Have you been dreaming about turning your arts and crafts hobby into a small business? Whether you’re a knitter, a soap and candlemaker, greeting card designer, a maker of miniatures or anything artsy and crafty starting a crafting micro business exciting, but it is also a lot of work! Here are a few ways that you can prepare your small or micro business startup for a positive first year!
Get Organized! Stay Organized!
Institute easy, attainable workplace organization goals to keep your space tidy and your product inventory accessible. When organizing your creating space, stockroom or business’ admin space, be sure to designate a labelled storage system for materials, tools, and supplies. This could be a closet or spare room, shelves, totes or boxes. Once you’ve established your space create clear and specific labels to remind yourself and any helpers of where everything should be stored, right down to the smallest tray or drawer. This makes it much easier to assemble, pick, pack and ship orders of all sizes!
Make Presentation a Priority!
The way you present your products to the marketplace can be just as impactful as the products themselves! With this in mind, take the time to carefully plan your packaging and product labels. These two items go a long way toward enticing potential customers to buy what you’re selling.
When it comes to your product labels, think about how your products will be used. Will they be used around water or steam? If yes, you’ll want to go with something Waterproof. If they need to withstand scuffing or frequent handling, you might want to opt for a Durable Film label.
The second thing to consider when choosing label materials is how you want your products to be perceived in the marketplace. Do you want your products to be perceived as rustic or natural? If so, you might want to go with a kraft brown or hemp label. Do you want your products to be seen as luxe or polished? The look of a glossy white label or even a clear option might be the right choice!
Get Ready to Go to Market
Like many other arts and crafts based small businesses, you may eventually want to sell your products in community markets. Craft shows, holiday markets, flea markets and community festivals make it easy to take what may usually be an online boutique and give it an offline presence.
When moving to in-person selling situations take extra care with all aspects of product presentation. This can mean everything from creating beautifully branded display cards for jewelry and accessories, designing product information tags for display vessels, and even adding professional polish to pricing with removable labels and hang tags!
Spread the Word!
Make it easy for customers, family and friends to spread the word about your new business with eye catching networking and marketing materials. Print everything from business cards and loyalty cards, raffle tickets, and coupon cards on your own, then mix in professionally printed promotional postcards to tie everything together!
Ready to get started!?
Shop Avery Canada for printable labels, cards, and other essentials to help get your small or micro business off to a successful start!
Other articles you might like:
Small Businesses You Can Run from Home
Creating labels for your candle business
Communications Essentials for Home Maintenance & Repair Businesses
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